social86% of B2B IT buyers are currently using social media networks in their purchase decision process.

You'll discover when B2B IT decision makers use social media in the buying process, what networks they use the most, and what they want to see from social media networks.

The survey shows:

  • Social media is used most often in the general education stage of the buying cycle
  • 89% of IT buyers prefer educational content to promotional content in their favored social media channels

 

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